B2B marketing that
connects people, products
and pipeline.
I help engineering-led companies turn complex products into stories markets understand — through go-to-market, partnerships, content and the kind of events where real conversations happen.
Six years across automotive semiconductors, mobility and SaaS. Comfortable on a booth, on stage, or in a room with product and sales.
The stack I work with day to day.
The tools I reach for across marketing, reporting, content, CRM and keeping projects moving.
Six years spent between engineers, sales teams, partners and customers — across ABM, GTM, technical content, global events and enablement.
- Intel Automotive
- SAS Ignilife
- Automotive Semiconductors
- Software · SaaS
- B2B Tech
A few chapters worth sharing.
Four case studies pulled from real teams, real markets and real conversations — from launching technical products to running ABM programs and shaping brand.Click any case to dive in.
Talks, walk-throughs and campaign moments.
A short reel — three recent YouTube pieces I worked on, from product demos and event coverage to prototyping explainers.
Silicon Mobility — TWL
YouTube · The Web Lords3 ways to start prototyping OLEA products
YouTube · Silicon MobilityIntel Automotive AI-enhanced whole vehicle demo (CES 2025)
YouTube · Silicon MobilityVisual work across campaigns, products and events.
Product shots, booth photography, technical diagrams and SaaS interfaces — pieces produced for launches, campaigns and the field.
Numbers that stand behind the stories.
A few markers from the past six years — pipeline, positioning and product adoption, not vanity metrics.
Years of B2B marketing across automotive, semiconductors & software
Global industry events delivered per year
Managed marketing & GTM budgets
Engagement growth from social & communication strategy
American and French — a marketer who’s comfortable around engineers.
I’m Nicolas — a B2B marketer based in Austin, with roots on both sides of the Atlantic. For the past six years I’ve worked at the edge of technology and marketing, in automotive semiconductors, EV/HEV, software and other engineering-led environments. I like turning complex things into clear stories, and I like the people I get to do it with.
At Silicon Mobility, now part of Intel Automotive, I worked on semiconductor and software solutions for electrified powertrains — the kind of technology that quietly makes EVs more efficient, better ranged and cleaner. My job was to help OEMs and Tier-1s understand what that meant for them: shaping the positioning, producing the technical content, running 8+ global industry events a year and managing programs tied to €300k+ budgets.
A lot of that work happened on the road. International travel, industry events and conferences, speaking engagements, and regular client and partner meetings — the kind of exposure that teaches you how to build relationships, communicate across cultures and represent a company well in any room.
Before that, at SAS Ignilife, I owned the French and Swiss markets, sharpened campaign performance, and led the social and communication strategy that lifted engagement by 31.7%.
The through line: I like collaborative teams, honest conversations and work that ships. If that sounds like your kind of environment, we’ll probably get along.
What I bring to a team — strategy, brand and execution.
ABM & marketing strategy
Account-based programs that get sales, marketing and leadership rowing in the same direction, on the accounts that actually matter.
Business development & partnerships
Building joint value propositions and co-marketing motions with technology and channel partners — the kind that turn into long relationships.
Event management & global events
Owning global industry events end-to-end — from the strategy on paper to the last conversation on the show floor.
Public speaking & presentations
Conference talks, product presentations and executive storytelling — clear enough for a boardroom, honest enough for engineers.
Product marketing & positioning
Turning engineering roadmaps into narratives, use cases and enablement that sales can pick up and use tomorrow.
Sales enablement
Presentations, articles, demos and tools built to help sales have better conversations and move real deals forward.
Data analytics (GA4)
Instrumenting funnels, tracking campaign KPIs and reading the data to make sharper, calmer decisions.
CRM (Zoho)
Structuring lifecycle, segmentation and workflows so marketing operations are measurable, not magical.
SEO & digital marketing
Solid SEO foundations, content strategy and paid/organic execution across the digital surface.
Content creation & social
Editorial writing, visual content and social strategy — grown up, and with the engagement numbers to match.
Product-minded execution
A builder’s approach to websites, digital experiences, tooling and AI-assisted workflows.
Cross-functional collaboration
Comfortable with product, engineering, sales and partners — often translating between them.
The person behind the résumé.
Outside of work I try to keep things simple: movement, curiosity, and the people I care about. I picked Austin for the pace, the food and the outdoors, and I still travel back to Europe whenever I get the chance.
I share the house with two dogs and a cat. Most weekends you’ll find me on a football pitch, out on a long hike, at the piano (playing badly, on purpose), or somewhere new — usually with a good meal involved.
- Roots
- European & American
- Location
- Austin, Texas
- At home
- Two dogs and a cat
- On the pitch
- Football (soccer)
- Outdoors
- Hiking & long walks
- At the piano
- Playing, badly on purpose
- Through food
- Discovering places & cultures
Things I build on the side.
Live experiments that keep me close to product, design and shipping — from a first idea, to a landing page, to real users.
JustAskPet
Pet care made simple
A side project built around a personal need: easier access to pet care advice, services and community. I handled the concept, positioning and no-code build.
MoveSettle
Relocation, reimagined
A practical experiment in helping people plan and settle into a new city. From idea to landing page, built iteratively with real user feedback.
Soloos
Solo projects, together
A small, curiosity-driven project exploring how solo creators and indie hackers can share progress, find momentum and ship faster.
The paper trail — writing, briefs and references.
The latest resume, plus a working library of PDFs, articles, press releases and product briefs. Kept up to date.
- ResumeDownload →Nicolas Palthey — Resume (2026)Resume · PDF · B2B / Technical marketing
- BriefDownload →OLEA U310 — Product BriefBrief · PDF · authored & positioned
- PressDownload →OLEA U310 — Product launch press releasePress · PDF · English
- PressDownload →CISSOID × Silicon Mobility — partnership expansionPress · PDF · joint announcement
- ArticleDownload →Auxiliary functions in EV inverters — technical articleArticle · PDF · published version
- ArticleDownload →Auxiliary functions — early draftArticle · DOCX · working version
- DeckDownload →Silicon Carbide Inverter Solutions — for IntelDeck · DOCX · positioning brief
Always happy to talk marketing, growth, product storytelling — or just say hi.
Senior in-house roles, a strategic project, a partnership idea, or a good conversation over coffee — I’m open to all of it. Email is the fastest way to reach me.